Our quit smoking therapy is a form of laser acupressure which targets the same points as acupuncture does, but without the needles. Focusing the laser beam on these energy points stimulates the nerve endings and causes your body to release endorphins which help to reduce nicotine craving and withdrawal symptoms. Endorphins are the natural chemicals in your body that have a calming, relaxing effect. Current medical thinking is that smokers have higher levels of endorphins than non-smokers, which they stimulate artificially by tobacco smoke. When you stop smoking, the sudden drop in endorphin levels leads to withdrawal symptoms and physical cravings. Laser therapy helps address this by generating replacement endorphins. Some laser therapy clients may even report a feeling of euphoria following a smoking cessation treatment with the laser.